Project Overview
Skateboarding in my hometown, La Calera, and other small towns nearby is far from mainstream. This is a project to keep skateboarding lit and underground in small towns. To support local skaters to keep pushing and stay independent and true to skateboarding.
The Problem
Talented skaters in small towns from Colombia and LATAM don’t have exposure to opportunities and many end up quitting skateboarding because they lack the resources and time to practice.
Language barrier
A lot of english speakers can't connect with stories from LATAM due to the language barrier.
Lack of Knowledge
Many skaters and creators don't know how to monetize their content or sell products online internationally.
Main Tasks
Create a new digital platform featuring new ways to connect, publish and collaborate online within a creative community.
Design a Brand
With purpose and core values connected to the identity of the skateboarding culture and community.
Content Creation
Organize and connect the brands and features in a cohesive and functional way for users with different needs and goals.
Design and Develop
A website and digital publication featuring content from small towns in LATAM to promote skaters and products.
Challenges
The project presents specific difficulties and opportunities
Usability
Design a UX across devices to encourage publications and interactions from the community
Information architecture
Organize the tools and content for skaters, brands, shops and fans to create a seamless interactive experience for all of them.
Content Creation
A website and digital publication featuring content from small towns in LATAM
Solution
A new brand that unites the skateboarding scene in LATAM.
Strategy
Understand common ground in the skateboarding culture and enable skaters and fans from around the world to connect and support each other.
For Skaters
Create a special skateboarding network for skaters to publish content, connect and participate in a community.
For Skate Brands
Publish ads and paid content in the website to promote local products in regional and global markets.
For Skate Fans
Make an inclusive community for people interested in skateboarding. To learn about and support local skaters.
User personas
Sharing with skaters from different nationalities, is easy to recognize common characteristics and identify the ideology, culture and values of the people in the community.
Color palette
The color palette uses basic colors with high contrast and emotionality.
Logo applications
The goal is to allow all types of users to easily and smoothly complete the main tasks of the platform, considering the particular needs and goals of each type of user during the navigation in the digital ecosystem.
Posters & Stickers
This particular section of the ecosystem gives the users the most functionality by presenting many integrations and new tools. Is very important to make the user feel identified with the platform and connected with the community.
Photo & Video
My curiosity for art and the creative process lead me to collaborate with and interview creators from around the world. Using photography and video to share their work and creative process to inspire upcoming artists.
Clothing
After defining the main tasks and the user flow, the wireframing phase began with the goal of giving all types of users the best experience possible, making the app easy and fun to use.
Thank you.
Feel free to connect for feedback, ideas and collaboration in the project.
Let's build your own
world changing product!
ContactProject Overview
La Calera, Colombia is a small town with a growing population looking for faster and safer ways to shop local products and services online. AppLaMano (translated AppHand) is a case study to formulate a viable digital solution to this need from merchants and customers to connect and do business online in small towns of developing countries.
The Problem
Small towns don’t have a digital application to find, shop and review local products and services.
Trust and Technology
People from these regions in are still getting used to selling and shopping online products and services.
Lack of Knowledge
Many skaters andcreators don't know how to monetize their content or sell products internationally.
Main Tasks
Create a new digital platform featuring new ways to connect, publish and collaborate online within a creative community.
Design a Brand
That is familiar and trustworthy for different types of users to create empathy and a real emotional connection.
Content Creation
Create multimedia to inform and teach people about the opportunities of the new digital platform and how to use it.
Design and Develop
A web application that is user centered and delivers real value tu merchants and consumers from small towns.
Challenges
The project presents specific difficulties and opportunities
Adoption & Onboarding
Some merchants might not be willing to pay a fee or take time to learn to use a new digital tool to sell online to local customers.
Logistics
Is important to consider how products and services are delivered within the context and include this process in the system.
Content Creation
A website and digital publication featuring content from small towns in LATAM
Solution
A SaaS marketplace that allows people to sell, buy and review offerings online.
Strategy
Design and develop a scalable solution starting with the most important features that users need to start using the app.
For Businesses
Create a special skateboarding network for skaters to publish content, connect and participate in a community.
For Contractors
Publish ads and paid content in the website to promote local products in regional and global markets.
For Groups
Make an inclusive community for people interested in skateboarding. To learn about and support local skaters.
For Customers
People need a single place where to find, buy and review products and services online from local vendors. In an easy, fast and secure way.
User personas
Sharing with skaters from different nationalities, is easy to recognize common characteristics and identify the ideology, culture and values of the people in the community.
Color palette
The color palette uses basic colors with high contrast and emotionality.
The Logo
This particular section of the ecosystem gives the users the most functionality by presenting many integrations and new tools. Is very important to make the user feel identified with the platform and connected with the community.
Delivery App
A key feature in the App is the ordering and delivery functionality that allows Restaurants to sell online and users to easily order from anywhere in town!
Thank you.
Let's build your own
world changing product!
ContactProject Design Overview
LXD is an ongoing project to create a digital ecosystem that changes how creators connect, create and collaborate online.
In this journey exploring arts and creativity I have developed my knowledge and skills in UX design and web development, also video editing, production, business creation and strategy.
The project is in prototyping phase and will be online by 2024. This is a overview of the design process.
The Problem
Most platforms and social networks are centralized, private and competitive. Limiting and restricting creators.
Management
Having different networks, channels and profiles make it hard to show in one place who we really are and all our work and activity on the web.
Inequity
Most platforms offer features and tools that are too narrow and ignore a broader audience, limiting diversity and inclusion.
Biased content
Overly especialized platforms and algorithms make it difficult to explore new topics and ideas.
Complexity
This integration of features and tools represents a technical, organizational and design challenge.
Main tasks & Challenges
Create a new digital platform featuring new ways to connect, publish and collaborate online within a creative community.
Brand & Product Design
Create a new platform and brand with a business structure that is decentralized, transparent and sustainable in the long run.
Information Architecture
Organize and connect the brands and features in a cohesive and functional way for users with different needs and goals.
UX & Systemic Design
Design and develop an intuitive and engaging experience and deliver real value for all types of users and all the community.
Solution
A new decentralized digital platform that is based on integration, collaboration and transparency.
Strategy
Truly understand the different types of users to create an equitable product that is specific enough to give functional tools for each type of creator and broad enough to offer diversity and novelty for the community as a whole.
For Artists
From painters and photographers to street and tattoo artists that need a platform that make it easier to publish, network and find inspiration online.
For Designers
Graphic, fashion, interior, lighting and all kinds of designers are looking for ways to get noticed and find meaningful and high quality opportunities online.
For Extreme Athletes
More than a sport, these creators see their passion as a lifestyle and they want to embbed it with their work to be different, outstand and find independence and freedom.
For ALL Creators
We all are united by love, creativity and our constant search for innovation, self expression and contribution to a larger community.
Brand architecture & identity
The ecosystem consists of three different platforms that work as one to create cohesion, synergy and functionality for users.
The creative network
Where creators can connect with people and ideas.
The innovation magazine
Publications about arts, design, extreme sports and sciences.
The portal for opportunities
For creators, entrepreneurs, investors, brands and companies.
Color palette
The color palette includes a the whole chromatic range to reflect the diversity of the community. Using color gradients to express the crossplatform nature of the ecosystem.
User personas
A constant analysis of the user characteristics and needs took place during the whole process to better understand and create real solutions for each type of users, different personas were created.
User Flows
The goal is to allow all types of users to easily and smoothly complete the main tasks of the platform, considering the particular needs and goals of each type of user during the navigation in the digital ecosystem.
Wireframes
After defining the main tasks and the user flow, the wireframing phase began with the goal of giving all types of users the best experience possible, making the app easy and fun to use.
App
This particular section of the ecosystem gives the users the most functionality by presenting many integrations and new tools. Is very important to make the user feel identified with the platform and connected with the community.
Editorial Design
UNITY is the first issue of the Xplore magazine. It was created in collaboration with a close group of creators and friends to communicate visually the narrative and style of the publication. My role was to lead the editorial and design team.
Read magazinePhoto & Video
My curiosity for art and the creative process lead me to collaborate with and interview creators from around the world. Using photography and video to share their work and creative process to inspire upcoming artists.
Thank you.
Feel free to connect for feedback, ideas and collaboration in the project.
Let's build your own
world changing product!
Contact
Project Overview
Animals need our love, attention and care at home. That’s why this new start up wants to give SuperB veterinary care at home to our furry friends.
This was a project to create and start that brand that can be the "VetsFriend" of your best friend.
The Problem
Find and hire veterinary services at home.
Brand & Product Design
Create a new platform and brand with a business structure that is decentralized, transparent and sustainable in the long run.
Information Architecture
Organize and connect the brands and features in a cohesive and functional way for users with different needs and goals.
UX & Systemic Design
Design and develop an intuitive and engaging experience and deliver real value for all types of users and all the community.
Main tasks & Challenges
Create a new digital platform featuring new ways to connect, publish and collaborate online within a creative community.
Brand & Product Design
Create a new platform and brand with a business structure that is decentralized, transparent and sustainable in the long run.
Information Architecture
Organize and connect the brands and features in a cohesive and functional way for users with different needs and goals.
UX & Systemic Design
Design and develop an intuitive and engaging experience and deliver real value for all types of users and all the community.
Solution
A new decentralized digital platform that is based on integration, collaboration and transparency.
Brand identity
The ecosystem consists of three different platforms that work as one to create cohesion, synergy and functionality for users.
Color palette
The color palette includes a the whole chromatic range to reflect the diversity of the community. Using color gradients to express the crossplatform nature of the ecosystem.
Website
We used a minimalistic website to help pet owners to easily identify the home services they need and schedule online, in no time.
Thank you.
Let's build your own
world changing product!
Contact
Project Overview
Recognizing the values and purpose of the company to transform education, I join the project as my first freelance job in 2016 to help the organization create and position the new brand identity and website.
This was my first work as a designer. Working as a Freelance to create the image and website for this organization from La Calera, with an hollistic approach to education.
The Problem
The company was missing a clear identity and online presence.
Main tasks & Challenges
Understand the identity of the company to conceptualize a new image.
Logo Design
Integrate the key concepts in the hollistic approach from the company into the logo, including, nature, sciences and music.
Web Design
Translate the new visual identity into a new and engaging website that was completely different from traditional web experiences.
No Code Development
Design and develop an intuitive and engaging experience and deliver real value for all types of users and all the community.
Solution
A new website that clearly represented the transparency and unique approach to education of the organization.
The Logo
The identity of the company included different ideas and symbols from concepts that the organization considered fundamental to education; nature, music, sciences and love are some of these ideas that are represented in the logo.
Color palette
The colors used represent the symbolism of the brand to communicate trust and spirituality.
Website
The site used symbols and iconography to create a experience that was memorable as something unique and intuitive
Thank you.
Let's build your own
world changing product!
Contact
Project Overview
Gimnasio Campestre Los Arrayanes is a school in La Calera. This project was developed in 2015 to help the administration to communicate the values and purpose of the organization.
The Problem
The school needed to refresh the logo and a new website.
Main tasks & Challenges
Create a new digital platform featuring new ways to connect, publish and collaborate online within a creative community.
Logo Design
Design a new logo starting from the existing visual identity to refresh the image of the brand and make it more modern.
Web Design & Dev.
Use the new logo and the existing visual identity to design and develop a new institutional website for the organization.
Video production
Direct and create a new instituional video for the institution to show fathers and the community the values of the GCA.
Solution
A new logo and website to give the brand a modern look.
The Logo
Inspired by the Arrayan, a local three, this logo is bases in the older version and includes a hand as a new element to represent unity and the helping hand of the insitution that grow up from the roots.
Color palette
The color palette includes a the whole chromatic range to reflect the diversity of the community. Using color gradients to express the crossplatform nature of the ecosystem.
Website
We integrated iconography to help navigation and illustrations to give the website a friendly look that matched the identity of the brand.
Thank you.
Let's build your own
world changing product!
Contact
Project Overview
This Colombian company produces farming supplies from natural minerals to reduce ecologic impact. A new website and branding for the products of the company were designed to support the mission of the company.
The Problem
The company didn't have a website to showcase their products.
Main tasks & Challenges
Get to know the industry and design an online experience that was aligned to the market and to the values of the brand that made company unique at the same time.
Branding
Design a new image for the line of products of the company, that was cohesive with the existing logo of the brand.
Web Design
Translate the visual identity of the brand from the logo, to the new website. Showcasing the values and services of the company.
No Code Development
Develop a fully functional and resposive website with the features necessary, without using code.
Solution
A website built around the new branding, focused in the benefits of the products of the company.
Website
From the home page the products are featured with images that helped clients of the company easily identify the solution they were looking for.
Branding
New images were created for the different products of the company using the existing colors of the brand and a new font to create contrast and better adapt to the nature of market that is closer to nature than to industry.
Color palette
The colors used are the same from the existing visual identity of the brand.
Thank you.
Let's build your own
world changing product!
Contact
Project Overview
This company is dedicated to deliver different engeneering and environmental services in Colombia. The project was developed in one week to help the company reach new customers with a clear image and presentation.
The Problem
The company was missing a logo and a presentation to communicate the brand.
Main tasks & Challenges
Design and develop a visual solution in a short time period.
Logo Design
Communicate the values, vision and personality of the company in a logo that inspire trust and included the different services.
Branding
Integrate the different services offered by the company in a cohesive image that represented the mission statement.
Presentation Design
Create a digital presentatin that helped communicate the new identity and create lasting business relationships.
Solution
A new logo with a modern and solidimage that used color to integrate the different services provided by the company.
Presentation
A simple yet clear and comprehensive presentation in PDF format.
Color palette
Each color in the palette is associated with a specific service provided by the company to help users easily identify the solution needed.
Thank you.
Feel free to connect for feedback, ideas and collaboration in the project.
Let's build your own
world changing product!
Contact
Project Overview
This is a company working to accelerate digital businesses and help owners to transition to the digital era. The purpose and values were appelaing to me so I joined the company to helped improve the user experience and develop a product with great potential.
The Problem
No user experience online for new customers.
Main tasks & Challenges
Create a new digital platform featuring new ways to connect, publish and collaborate online within a creative community.
Product Design
Design and develop a new product that could help existing business owners from developing countries go digital and sell online.
Web Design
Design and a new experience that would communicate the values and services of the company to potential customers.
No Code Development
Develop the designed website in a No Code platform that would be easy to navigate for users and manage for staff of the company.
Solution
A new website with an immersive user experience.
Website
The website was developed in Webflow first to create a more immersive and interactive experience. Then we pivoted to Wix to offer more automatization in the booking and scheduling process as well to give more functional feautres businesswise, while keeping the concept and image of the website.
Product Design
The company created a product that could help owners start selling online and bring their businesses to the digital era. The product is aimed to small businesses indeveloping countries.
Thank you.
Let's build your own
world changing product!
Contact